I love teaming with smart, resourceful people to create products and ventures of enduring value. My new book, “Spinning into Control: Improvising the sustainable startup”, and website, www.venturecraftstudio.com, reflect my passion for new ventures and the delicate craft with which founders incubate them.
Based on my work and research in the US and Europe, I log the real-life tales of masters across wide-ranging trades — from high-tech entrepreneurship and product design to urban design, violin-making, investigative reporting and even ocean-racing sailing. Each uses improvisational skills to overcome complexity and uncertainty, often with limited resources. I also share timeless tools and techniques that help venturers skillfully improvise products and businesses.
So-called “lean” adaptive planning – the science of entrepreneurship – is necessary but insufficient. Venturers must also master skillful improvisation – the art of entrepreneurship!