Posts Tagged ‘marketing’

Engineering Generosity – Interview with Tim Kachuriak

In this episode Josh interviews Tim Kachuriak, the Chief Innovation and Optimization Officer and Founder of NextAfter, a fundraising research lab and consultancy aimed at helping nonprofits generate more giving.

The goal of this “for cause” company is to create the most generous generation the world has ever seen. Using a data driven systems and behavioral economics, Tim and his team aim to de-code what drives people to give. NextAfter has ran over 12,000 marketing optimization experiments that are publicly sourced for other companies to use freely.