Welcome To The Bet The Jockey Show
On today’s show, I have a conversation with Robbie Kellman Baxter. She is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the bestselling book, “The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue” . She coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond.
Her clients have included Netflix, the National Restaurant Association and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies. She speaks with us on how to build “forever transactions” with their customers! Recurring revenue, lower COGS, digital insights…all kinds of benefits to focusing on the long term.
Golden Nuggets of Wisdom:
1. Start with product market fit. Don’t invest in awareness until you have something that someone (even a small focused group) loves
2. Focus on the customer’s need, not your product. Continuous tinkering based on feedback will give you a competitive advantage.
3. Invest in onboarding. Those first seconds, minutes, days of interaction with your company really set the tone for the longterm
Connect on LinkedIn: https://www.linkedin.com/in/robbiekellmanbaxter/