Building A National Brand with Darren Contardo

Welcome to The Bet The Jockey Show

This show is for the hard-working, risk-taking entrepreneurs of the world….

How to build #1 brands fast with marketing that actually works. Leveraging DR strategies vs traditional awareness media.

Today we speak with Darren Contardo an experienced global marketing executive with over 18 years experience in the health & wellness industry with strong analytical and creative skills who has led the development of top global brands within the highly competitive sports nutrition performance, energy, diet, and health and wellness categories. Strong business acumen with the proven ability to manage a portfolio of performance brands in multiple markets, create and execute strategic global marketing plans, joint ventures, new product development, product lifecycle management, business development, brand development and existing brand management. Additionally, possess an intimate working knowledge of protein-based performance ingredients, sports performance, and energy ingredients, novel health and wellness ingredients, and weight management ingredients.

Key Points:

Find the whitespace

Test first and don’t wait for perfection

Being number 2 is often better than blazing a trail





Do you have a free offer to the community?

Yes a free chapter to my book, Marketing That Really Works :

About the author, Joshua

Josh Wilson is the host of Bet The Jockey, an inspirational podcast for growth-minded entrepreneurs, and he's got a fire in him.
This is obvious within ten seconds of every episode: his gregarious nature glows with good humor, his warmth evident from voice alone.
His passion is to help fellow entrepreneurs find their fire and teach them how to keep it. The first comes as second-nature for Josh. The second part? Well, that's where Josh really has to strive..... to read more about Josh, click on the link below

Leave a Comment