Copy Genius Rather Than Create Mediocrity

Entrepreneur Tip #1: Copy Genius Rather Than Create Mediocrity

When I hear an entrepreneur or startup tell me, “we have no competition” they loose credibility. If you don’t have competition then there probably isn’t a market because everything great has been done before, just differently.

Competition is actually good in the world of startups.  Investors see this and say, “great there is a viable market for this”.  Sure you will do things better, faster, stronger, and add your flair differently but it’s not new.  In Daymon’s book, The Power Of Brokehe says that Facebook wasn’t new, people have been chatting in forums or city squares since the beginning of time, it just evolved.

A wise king once wrote, “What has been is what will be, and what has been done is what will be done, and there is nothing new under the sun.”  Yes there are new technologies and we can walk on the moon, but the Egyptians performed brain surgeries and could read the moon and stars better than we can today.

In this quick article (written around 12:15 am after day 1 of Dallas Startup Week) I wanted to give two book recommendations for my fellow entrepreneurs…

 The Power Of Broke – by Fubu creator and Shark of the People – Daymond John.  

The golden nugget I received from reading this book was to observe what other people were doing and only copy what had the greatest impact and what you could afford.  Focus and double down on that small thing and add your secret formula to it.


DotCom Secrets by internet marketing guru Russell Brunson.  In this book and in his training he encourages entrepreneurs to copy what works over and over again.  He is famous for watching what other people do and applying his own spin on it.

If you click on the link above, you will get the book for free.

There is nothing new under the sun.

Follow me as I follow them


  1. Angel D Gonzalez on 04/09/2017 at 6:56 PM


    Reminds me of a comment Steve Jobs made in an interview. I’ll paraphrase here: Expose yourself to the best things humans have done and then try to bring those things into what you’re doing.

    One of the best books I know of that shows example after example of people observing and applying concepts–from the outside–within their own organizations is Jay Abraham’s Getting Everything You Can Out of All You’ve Got.

    • Josh on 04/09/2017 at 7:22 PM

      Great addition Angel, thank you for sharing.

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