Welcome to Bet The Jockey!
In this episode, I interview Philip Morgan, who does one thing and one thing only: help certain types of people make certain types of decisions. As a specialist consultant to software developers, Philip offers guidance to clients in 17 countries across 6 continents through his books, educational events, and private practice.
There’s a path for a doctor to specialize in podiatry or a lawyer to focus on corporate fraud, but not every specialized discipline has a road map. Today, Philip shares his insights on how self-starters can find their specific audience by being specific themselves. Niche down! The world doesn’t owe you or me a job, so stop being a checklist of skills that everyone can do. Be memorable by being special.
Check out Philip Morgan’s Positioning Crash Course and start refining your value proposition today!
Hope you enjoy!
- Decide what specific skill on which you’d like to capitalize.
- Pick an audience by learning to whom you’re willing to say no.
- Really listen to them, find out where they hurt.