The Work-A-Frolic -Interview with Hank Hoffmeier

Hank is an author, speaker, Strategic Insights Manager at iContact, and host of Hank’s Business and Marketing Tips Podcast.

Through the use of email marketing and marketing automation, Hank helps give all marketers what they really want — to acquire more customers, increase revenue, and avoid costly mistakes. He puts the profits in their pockets!

The ABCs of the Customer Journey: A Beginner’s Guide to Automation, Branding, and Customer Service

Learn how to build a solid business foundation that you can expand upon to become successful and profitable.

Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.

This book is your “get started” guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using the information in this book will propel you from the basic ABC’s of running your business — to mastering your business goals from A to Z.


My work as an intrapreneur at iContact where I focus on  helping entrepreneurs leverage email marking and automation for their business

I am the strategic hub for the iContact organization. My promise is to ensure that our clients have the best experience with our product and partner with each department in our company to help deliver results.

I help clients learn how they can be successful in growing their business using iContact.
I provide valuable insights through phone conversations, email, public speaking, coaching, blogging and more.

Also, I find solutions to technical needs internally and externally. I partner with our support, sales and product team to educate and implement new and existing solutions. They can be API or integration related.
My duties are technical and personable in nature. I seamlessly go from interacting with the public as a marketer to assisting with integrations and API as a technologist.

I work with partners, customers, marketers and developers. My passion is to provide value in every interaction I have with those I work with.

Twitter: @hankhoffmeier
LinkedIn: Hank Hoffmeier
Instagram: Hank Hoffmeier

About the author, Joshua

Josh Wilson is the host of Bet The Jockey, an inspirational podcast for growth-minded entrepreneurs, and he's got a fire in him.
This is obvious within ten seconds of every episode: his gregarious nature glows with good humor, his warmth evident from voice alone.
His passion is to help fellow entrepreneurs find their fire and teach them how to keep it. The first comes as second-nature for Josh. The second part? Well, that's where Josh really has to strive..... to read more about Josh, click on the link below

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